FCA WILL BE CELEBRATING 20 YEARS OF DRIVING DIVERSE CONNECTIONS. THE FIAT CHRYSLER AUTOMOBILES FREE TRADE SHOW IS ONE OF THE LARGEST DIVERSITY EVENTS OF ITS KIND FOR DIVERSE BUSINESS OWNERS IN THE U.S.
A signature event from the Fiat Chrysler Automobiles Fair features innovative educational programming, VIP receptions, 1:1 MatchMaker sessions, networking opportunities, and an unrivaled Business Fair. Expect a high energy affair with thousands of diverse entrepreneurs, tier one supply partners and corporate executives ready to make connections and do business.
Exhibitors include approximately 250 Minority, Women, Veteran, and Chrysler suppliers, which are set-up in trade fair fashion for one day. Over 3,000 guests attend annually. Exhibitors report monthly any successful business activity as a result of the event.
$3.0 Billion in new business opportunities for exhibitors since 2000
Class registration will open soon.
Art of the Pitch 9:00 AM - 10:30 AM This workshop is designed to help participants, regardless of their current skill level, become more comfortable and effective when pitching their business solutions to potential clients at tradeshows and conferences. This 60-minute session will also provide tips for delivering successful capabilities presentations to the FCA Leadership. Lucky audience members will be selected to Pitch their company value proposition in front of FCA Purchasing Team and High Focus Suppliers. Instructor: Sig Huber Location: Amphitheater
Financial Circle of Learning 11:00 AM - 12:00 PM This workshop will provide an overview of the business planning process for a successful business owner. The instructor will review the key elements to help you scale and grow your business in order to maximize value over time. Instructor: Alicia B. Masse Location: Amphitheater
UniTier Training for FCA Suppliers 12:00 PM - 1:00 PM This workshop will provide resources, tools and hands-on assistance to report data in real time. Designed to provide Tier I Suppliers with the basics to report diverse spend in the UniTier reporting system, instructors will offer tips on how to eliminate manual tasks within the diversity reporting process and assist with reporting spend. Bring a paid invoice to upload spend! Instructors: Jamie White Location: Headquarters 1S
Elevating your Business with Google 1:00 PM - 2:00 PM Google AdWords Fundamentals lays the foundation for beginners to novice users. We will guide you through learning the user interface, understanding the various types of reports that are available, and mastering how to find actionable insights in your data that will help drive sales. Some of the things covered in this session will include:
How to structure your company’s account, campaigns and ad groups to position your company for online marketing success.
How to research, identify and refine keywords and match types to effectively expand your marketing reach, including negative keywords
Creating your first campaign and targeting users by geography, language, device, and day of week / time of day.
Understanding the reporting features of AdWords and leveraging key user interface components tracking conversions